HTC Magic - Magic in Mobile Technology

The new release from HTC mobile phones following on from its predecessor, the Google G1, is the stunning HTC Magic. This is one of the most attractive, sleek phones to ever be seen on the modern market and, as well as having unmatched beauty, is also a functional and feature filled tool that combines ground breaking technology with basic utility to create a brilliant addition to any person's portfolio and specific needs.



The innovative new operating system Android OS is one of the major attractions to this model from HTC mobile phones and is partnered with a Qualcomm MSM 7201A 528 MHz processor to ensure high quality and stable computer applications. The touch screen is larger than normal with a 3.2 inch width covering the majority of the phones face.

The graphics and sharpness of the picture are perfect which results in the HTC Magic offering a brilliant platform for viewing picture, videos and other media. As well as viewing on the phone, a mini USB is available on the bottom of the phone which allows for the device to be attached to a PC or laptop for larger audience style viewing. As well as the array of different computer software and applications, the HTC Magic is equipped with many useful and pioneering features which allow people of all interests to find themselves intrigued and attracted to the phone and all it has to offer.

The phone is fully WIFI compatible with a high memory base of 500mb, with a card this can be raised to over 8gb, which is able to hold multiple downloads, emails and saved media. The HSDPA connection of speeds up to 7.2Mbps allows for fast easy internet browsing with no lag or page delay which ensures a quick retrieval of information at any given time. The multimedia options are of a high standard with a 3.15 mega pixel camera installed with a resolution of 2048.1536 which also includes auto focus and portrait settings. This camera also includes video recording as well as video calling capabilities with other compatible phones.

The HTC Magic phone is most commonly known for its outstanding beauty and sleek appearance, but don't be fooled into thinking that it is all looks and no performance. HTC mobile phones are able to produce some high quality devices and this HTC Magic is no different, the complete package and over all coverage of features, utilities and design creates a perfect all rounder, functional and practical stylish phone of which any one would be a proud owner.
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iPhone Development Mobile Applications

Even if you haven't personally used an iPhone, you've surely heard of it and seen others use it. You may have even wondered what all the fuss is about.

So, for those who aren't completely familiar with this little marvel of technology, here is a brief outline that may help clear up any confusion:


What is the iPhone?
The iPhone is a multimedia smart phone made by Apple. It combines an iPod, a tablet PC, a digital camera and a cellular phone. It can browse the internet and has network capabilities.

The iPhone does not have a physical keyboard, but it has a virtual keyboard on a multi-touch screen that is manipulated with interface control elements: sliders, switches, and buttons. There is a status bar across the top of the screen that displays data such as the time, signal strength and battery level.

Many of the applications included with the iPhone were designed to work together; which means that you can share data from one application to another. An Arm-based processor is the central processing unit in the iPhone.

Some of the included applications of the 2.2 version iPhone are:
SMS Text messaging
Calendar
Photos
Camera
YouTube
Stocks
Maps
Weather
Clock
Calculator
Notes
Settings
iTunes
App Store and Contacts.
Four other applications define the iPhone's main purposes: Phone, Mail, Safari, and iPod.

How Did iPhone Come Into Being?

Apple pioneered the development of the iPhone when the CEO of Apple directed that engineers look into touchscreens. The device was created in a top secret collaboration with AT&T Mobility at an estimated cost of $150 million. It was 30 months in development. The project was so highly secretive that codenames and even fake prototypes were used to keep it under wraps!

On January 9, 2007 the iPhone was unveiled to the general public. The announcement actually came several months before the iPhone got its approval from the FCC and went on sale.

The iPhone went on sale June 29, 2007. 270,000 iPhones were sold during the first 30 hours. The rest, as they say, is history!

The iPhone was named Time Magazine's Invention of the Year for 2007.

The Internet meets Multi-Touch

In the iPhone, Web applications combine the vastness of the internet with the user friendly simplicity of multi-touch technology. On the 3-?" liquid crystal display screen, you can quickly flick through the news on Digg, play Sudoku or Bejeweled with just the tap of a finger, check movie times or train schedules, and touch base with your favorite blogs.

If you want more web applications for your iPhone, you can just visit Apple's website. There is a list of 1700 additional web apps, and it's still growing!

Or, if you aren't interested in any of the existing web applications, you can write your own! When your new iPhone web application is all ready to go, you can submit it to Apple for possible listing on their site.

Who knows? You might develop something really big!
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Apple iPhone - Taking the Mobile World by Storm

There is hardly any example that can compete with the terrific growth - in terms of both innovations and popularity - that mobile phones have shown in the past five years. And when the leaders in the form of Apple entered into the scene, the excitement was bound to be doubled. Apple, after storming into the market and hearts of music lovers through their iPods, brought the powerful iPhone too consolidate its credential as one of the greatest innovators of all time.


One year gone by, but the rage for the device is still on! Gadget experts from different countries have already inundated the web with positive iPhone reviews.

The same is the case with their users as well.

They have loved it, they are enjoying it and they are complimenting it. Along with all the features that iPhone come fitted with, the battle cry of the mobile application developers in ensuring the best iPhone applications has only guaranteed that iPhone is here to stay on the top of popularity chart for some time to come.

Developers of iPhone applications are working relentlessly to give the power to iPhone users in doing more.

As no one uses a phone for mere purpose of making and receiving calls anymore, developers are gearing up with in new and effective applications as third-party software. Apple iPhone is a third-party software enabled phone, so, applications can be easily loaded onto it. Doing so, users can now do lot more with their iPhones. The list of the choicest and best iPhone applications includes several instances to be used for business, weather, entertainment, utility, and gaming.

So now, while the scope of use of this phone has widened, with availability of features like touchscreen feature, bright and big display, internet connectivity, music to phone navigation etc. can be found.

With Google map feature incorporated in it, the Apple iPhone leads users to their destinations. Built-in audio/video player integrated 2-megapixel camera, Wi-Fi connectivity, HTML (Safari) are among some of the hottest features in this cool gadget. Available in memory size of 4GB, 8GB and 16GB, the iPhone is capable of carrying your entire world of music wherever you go. For those music aficionados, it's a must have - says many iPhone reviews sites and experts. If you are still contemplating about which handset to buy this year, the Apple iPhone is still a decent option!
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iPhone TV Online

The iPhone continues to amaze millions with its capabilities. The most recent trend has been with online video.

While it is true that some video does not work on the iPhone (i.e. Flash), the important thing to note is that H.264 and Quicktime based streaming video does.

With that well understood, a variety of major studios have placed video content online for the iPhone.


Full episodes include 30 Rock, Beverly Hills 90210, Buck Rogers in the 25th Century, Crusoe, Days of our Lives, Heroes, Kath & Kim, Knight Rider, Life, Lipstick Jungle, MacGyver, My Own Worst Enemy, The Office, Smart Girls at the Party, Star Trek, and The Young and the Restless.

Webisodes and segments include Battlestar Galactica, Cartoon Networks's, Flapjack, Disney's Pixar Mater's Tall Tales, The Late Show with David Letterman, Mythbusters, Criss Angel's Mindfreak, as well as other selections on the ABC, Animal Planet, Biography, Discovery, E! Online, Food Network, G4 TV, and Travel Channel sites.

Previews, sports, and news clips are also available on CBS News, CBS Sports, ESPN, FOX Sports Network, MSNBC, and The Weather Channel.

So what's the catch? The iPhone is a bit small to watch for extended periods, and generally, Wi-Fi over 3G is recommended.

So would you, since you could? In general, the video on the iPhone is perfect for catching a current news clip of a pilot landing on water or amusing the kids while waiting for the doctor.

To find all the great video sites for the iPhone, open the Safari browser and type in "iphone.spreety.com".
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11 Ways to Market Your iPhone and iPod Touch App

While there is no magic formula or single marketing action that may do the trick for you, these strategies can provide you with a framework to help you increase company exposure, sales and profit. Marketing your iPhone/Touch app is definitely a process that can take time.


I will let you know that we have not found price reductions to be the best strategy. We initially thought this might be very effective as the App store structure is set up to rank applications by the number of total downloads. Higher total sales and total downloads by price category are not currently recognized with Apple's system.

Keep in mind for instance that if your app was $5 and you decided to lower it to $0.99, you'd have tell sell five times as many just to break even. Now you might temporarily increase exposure this way, but at the expense of maximizing your profit margins when you are most apt to do well at the beginning of your product life cycle. Customer support issues may increase by a factor of five as well.

That being said, there's nothing wrong with adjusting your app's price in the beginning to find its best market price (which might change over time).

There are 24,455 apps and counting, so let's jump in and get started!

1. The World (iTunes App Store) Is Flat

Consider your potential international market right from the moment of conceptualization. There are people all over the planet eager to use and benefit from quality applications. Initially we intended to include the metric system and local currency in our app, but decided to push it back until version 1.1. We were so eager to start the submission process with Apple and this ended up negatively affected our sales without question. I recommend taking that extra time to make your app useful to the international community, or even a few key markets (China, Russia, Central and South America, Japan, and Germany come to mind).

What does this mean? If currencies are used, auto-detect the user's local currency under their device's general settings; and if applicable handle currency conversions. Make your website, instructions, and sales pages easy to understand and use images to support your text. Consider that for many people, English may be their second or third language. Make your software more intuitive by choosing symbols over text wherever possible. Reach out to bloggers for your niche market in Europe and Asia. Include a complimentary promo code in your correspondence. It can't hurt.

Consider this: we received nearly $1,000 in sales from Italy because of a single online post written in Italian! Now you could go further with this and have your sales page and help instructions translated into major languages like Spanish or Chinese. Prices for quality work vary and you'll need to get someone fluent in the language to double check their work.

Remember there are 65 different versions of iTunes around the world and counting. Single apps can be developed for use on the iPhone and the iPod Touch. How big is the market for both? Apple does not breakdown sales of individual product lines. A conservative estimate with 4.4 million iPhone sales and 22.7 million iPod sales for last quarter would be about 7 million in three months. That's an average of 78,000 new devices coming online daily. Incredible and almost scary. It can't last forever, but wow!

2. Create a Lite or Demo Version

Apple lets developers offer both a free and paid version of the same app, and a free sample is probably the most successful marketing strategy ever. People want to try things. There are plenty of CrApps (crappy apps) out there, so why should people risk money on an app they know nothing about from a company they know even less about? If you can give people a taste that is just enough, they'll buy the whole meal from you! This way you take away much of the risk.

There are numerous strategies for this, but make sure the lite version sales page is clear in its limitations vs. the paid or full version. If you truncate the app too much, people may think it's a complete dud and see no value in paying you anything for the premium release. Give people a clear idea of what they're getting into and this strategy could make you rich. Developer Ethan Nicholas offers motivation to go this route in a recent Wired piece:

When iShoot launched in October, business was slow for a while. And then Nicholas found some spare time to code a free version of the app - iShoot Lite, which he released January. Here's how that helped: Inside iShoot Lite he advertised the $3, full version of iShoot. Users downloaded the free version 2.4 million times. And that led 320,000 satisfied iShoot Lite players to pay for iShoot.

3. Go Free

Now this is something that can be considered for different reasons. Right now "in app" advertising lacks sophistication. When I say that, I mean we don't have Google AdSense yet. I'm sure it's coming, but embedded advertising that does not relate to the content in any manner is really intrusive in my personal opinion. I still read about certain developers making tons of money with embedded app advertising, but it's hard enough to get people to click on ads if they're relevant. When they're not, the click-through rate is pretty low. If your app is something that people use again and again, advertising can still work. We personally did not find it successful as it's much easier to make about 70 cents off of a 99 cent app than to earn the same amount with ads. You could also add a PayPal donation button as AppCubby did, but this probably won't work for you unless you have a large pre-existing customer or fan base.

You could also introduce your app for free. Get people using it, talking about it, and receive positive feedback. Then start charging people. Perfectly acceptable with Apple.

Looking at it from a long-term perspective, you might completely give away the first app to get people talking, create a base and build your brand. After all, nothing spreads like free (especially good free). You can use this to gather contact info and feedback from your initial users and turn them into customers for your next app or product. Be sure to include a "share" feature inside your free app (inside all of your apps!). Make sharing as easy as possible.

4. Send Out a Press Release

PRMac, a free (or almost free) press release distribution service, and the MacNN (Macintosh News Network) syndicate (free to submit) are definitely worth the price of submission. Competing services can charge over $600 for distribution within the United States alone, so these are valuable and less costly alternatives. They say the press release is dead, but these offerings directly targeted your potential customers. You never know who you might reach; and it's vital to provide a press release when soliciting all forms of media.

5. Contact the Top 100 Blogs

Technorati can provide you with the current list. Use a conversational style, get right to the point and include a promo code. Figure out what could sell them on your company. If there's an interesting angle or story around your app, this could increase your chances. Ask them if you could do a guest post. Who knows? When you have sites like Gizmodo that get 3 million pageviews per day, this can absolutely turbocharge sales!

6. Constantly Improve Your Sales Page

This one is pretty basic, but often overlooked. Look at the sales pages of other top apps. What are they doing? Emulate what works and keep researching to spark ideas. You can display up to five images as of this writing, so use them! Use the images that sell your product best. Ask other people what grabs their attention. Use quotes from reviewers; share benefits first and foremost. Customers are not always logical, so don't bore them with statistics. How will your application make their lives better?

7. Use Customer Feedback to Build a Better Product

This is two parts. First, timely respond to customer emails and realize that every interaction with customers, whether good or bad, is a marketing opportunity. When you get feedback via email or through your customer reviews, consider and incorporate these improvements. You can't please everyone all of the time, and you may have limited resources, so you won't be able to add everything. Some great ideas are bound to come your way. First-time users can also let you see how your software is being used from a beginner's perspective.

The second way to receive customer feedback is to embed analytics code in your application. Flurry Analytics and Pinch Media both offer tracking software that will provide insight into how customers are interacting with your application, including real-time download information, all for free. This can be especially useful if 90% of your customers are not using a particular feature. Maybe they don't know it's even there!

8. Continually Update Your Application

Here's a great feature of the App Store. New versions move back to the top of what's new in your category. Incorporating features your customers want, thereby making your product better, coupled with maintaining visibility, can help increase or at least maintain steady sales. Don't abuse this by changing a few words in your help section and then resubmitting or you could ruin this for everybody. If you are working hard to make your product better, the distribution channel can reward you with increased exposure, because you are renewing.

9. Advertise

Google AdWords and AdMob are possible options. I believe we're not there yet, but we're pretty close. AdWords does offer the ability to advertise on mobile devices with a full internet browser, but that doesn't just include the iPhone and Touch. You'll get Androids and more depending on which territory you advertise. Right now they haven't developed conversion tracking for apps either, and without this you can just burn through cash with little results to show for your efforts. You won't know which keywords are working or aren't working. There is one way to track sales using this method: become an iTunes affiliate by joining LinkShare. You can create a link to your sales page in the App store and receive a 5% commission on qualifying purchases.

AdMob has app advertising down better than Google so far. You are able to track your conversions and target relevant Apple devices. You can even target those that are either on or off the WiFi network, which is pretty cool. The downside to this is that you are paying at least 10 cents a click to send someone to your App store sales page. No guarantee of sales here and depending on the price of your application, this leaves very little margin to spend on advertising. It can take a hundred clicks just to get an actual sale, so keep that in mind. Also, since AdMob doesn't target your ads very well, the people clicking are not actually seeking what you're offering as they would on a Google search.

Here are a few examples of Google AdWords ads below from companies with money to burn; this luxury is not something everyone can afford and it may not be worthwhile anyway.

GOOGLE ADWORDS ADS:

EXAMPLE #1

Kraft iPhone Application

No-Hassle Cooking w/Recipes And

Shopping Lists At Your Fingertips.

www.Apple.com/Kraft

EXAMPLE #2

Free iPhone Download

Get Local Search Power On Your

iPhone Today! Find. Map. Save. Go.

YellowPages.com/iPhone

One last consideration: even if you break even from your advertising, you could increase your ranking in the store, and thereby receive more sales from the increased exposure. If you are popular, sales can feed off themselves. iTunes is a distribution channel, but so is Walmart. If you are featured next to the register, you're gonna get more sales. If you're at the bottom of the shelf on aisle 34, good luck!

10. Use Social Networks

Facebook Fan pages, online forums, and quality comments on top blogs and news sites can help you get conversations started about your company. Comments are even crawled and tracked by the major search engines. Be part of the discussion and actually share something relevant or this could work against you. You could quickly end up being considered spam (and despised or banished by your fellow netizens). Subtlety here will carry you far. Also create profiles to further your cause.

11. Get Featured in the App Store

This one is tricky obviously because how do you make it a part of your marketing plan? You do not choose, but are chosen. I will say this for what it's worth. I contacted iTunes about a month ago and asked to be featured Today we are. It never hurts to ask and it can be worth quite a bundle! You never know who you're going to reach. Someone may say something to someone else. That's how it happens.

Thus far, we've increased our average daily sales almost tenfold. We are currently (2/23/09-3/9/09) featured on the front page of the App Store in iTunes under "New And Noteworthy" and #7 in "What's New" on the iPhone/Touch.

Every time I contact media, even if nothing comes of it, I'm sharing my company and my product with powerful people (or people in contact with powerful people) and I never know directly or indirectly where this can lead.

Keep plugging away and please share your ideas and experiences with me. I'd love to hear about them. I wish you the greatest success!

John R. Haigh recently collaborated on the interior design book, "What Would You Do With This Room? My 10 Foolproof Commandments to Great Interior Design" by Mark Lewison and written by Sherri Houtz. He also co-developed the iPhone and iPod Touch virtual interior designer app, "Mark On Call". He shares the latest beneficial and intriguing information from a variety of sectors (i.e. arts & entertainment, business, science and technology to name a few) on his personal "Friends With Strangers" blog.
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Blackberry Curve 8900 - An Excellent Business Phone

It is time to have a look at another business phone. Blackberry Curve 8900 deserves your attention. Why? Not only it looks good enough to eat but the features are really useful especially if you are running a business.

Check out the WiFi and GPS that everyone wants. You get it in the 8900 Blackberry. WiFi is not as fast as 3G but it is possible to connect to the internet high speed. GPS on the other hand is handy when you need to navigate to a destination. There is no need for maps as now you have a digital map at hand.


Blackberry 8900 is cheap thanks to the non existence 3G in the phone. This is a good news because some people think that 3G is overpriced. Most people don't need 3G which makes this phone an excellent choice.

Slightly smaller than Blackberry Bold, this one fits in easily into your pocket or any bags. You can carry around easily without feeling bulky. Bring this phone to anywhere especially when you need to go to meetings to get things done fast and easy.

Running on the latest Blackberry 4.6 OS, it is guaranteed that your phone is running smooth. Organise your work and keep in touch with your colleagues to manage your work and staff. Communication is the key of success.

With a 2.4 inches screen and 65,000 colours, it provides amazing view whether you are viewing images or videos. Blackberry 8900 comes with a leather bag that will bulk the phone slightly. If you don't mind the bulge, this is the perfect phone for all business people. A full QWERTY keyboard is to help you send text messages or emails fast and easy.

A nice design and cool features give you the best gadget that will help you to work on anything you need, organise you life and work while giving you all the entertainment you need. Why not give it some thought?

Blackberry Curve is amazing and not just because of the design but also because of the great features. There are many keyboard phones in the market but you should pay attention to Blackberry Curve 8900 deals in UK.
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What is So Special About a Blackberry Phone?

What is so special about a blackberry phone? At first a Blackberry phone might appear to be just like any other phone. If you think that way then you are wrong! Actually, Blackberry phones are one of the most innovative cellular devices created. In fact, Blackberry was the first wireless device that made us of "Push" technology. For those who do not know about push technology.


Push technology lets you automatically download e-mail, news, and other updates instantaneously to your Blackberry device. This is convenient for the user so the user does not have to manually download these updates. For example, if you receive an e-mail your Blackberry will automatically pick up that e-mail and send it to you. Push technology works hand in hand with RSS feeds. RSS which stands for Really Simple Syndication, is the process that Blackberry uses to automatically download content for you. RSS feeds are really popular in the world of the internet. Internet users can receive fresh content from websites direct to their e-mail. At this moment in time Blackberry is the only company that provides push technology. All other mobile phone companies do not have access to this technology. Push technology is exclusive to Blackberry. So if you are looking for a cell phone that can download fresh, new content automatically for you then the Blackberry would be the perfect wireless device for you. On the other hand, if you are just interested in basic cell phone features than any ordinary phone should suffice.

Omair is a mobile phone enthusiast and distributes mobile phones all around the world. You may visit his website at http://www.modernmobile.ca
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Turn a Broken Blackberry Or Smartphone Into Cash!

Face it- we live in a fast-paced world, where our electronics have become vital to our success in both our personal and professional realms. Yet, with the constant rate of technology change coupled with the high frequency of use that our devices endure, electronics have become valued possessions with a high turn-over rate. Specifically, a blackberry or smartphone that is outdated or no longer working has littered our desks drawers or even worse, our landfills. Rather than attempting to sell their used blackberry or smartphone, many people mistakenly throw away their used blackberry or smartphone, littering land-fills with un-biodegradable plastics and metals, which carry toxic chemicals such as lead, mercury, and nickel.


However, there is good news. There is an easy way to sell your smartphone or blackberry, whether it is working or not. Since 2002, Cash for Smartphones and Cash for Berrys has specialized in providing an easy and fast process to sell your blackberry or smartphone. Rather than littering land-fills with hazardous substances, you can sell your blackberry or smartphone and recycle it, preventing hazardous chemicals from leaching out into landfills.

In addition, when you go to sell your blackberry or smartphone, we know that you want a process that will be both fast and easy. Don't wait for people to bid on eBay or items to sell on Craigslist. When you go to the websites you will get a free quote in just a few seconds. Following the quote, you will be rushed a prepaid box/envelope and, upon receipt of your blackberry or smartphone, a check will be mailed within one business day. Their entire process is clearly explained within the privacy policy of the company, an integral part of gaining your trust as a customer. In addition, there are multiple customer testimonials on both the websites, in which customers are surprised at the high value they received for their blackberry or smartphone. Many customers have highly recommended the websites to others as the best places to sell a blackberry or smartphone.

Essentially, it is a win-win situation. You will be paid to sell your blackberry or smartphone- recycling your old or broken device, which helps prevent electronic waste, and fosters the reuse of metals and plastics. Rather than trying to pay someone to repair your phone, you can sell your smartphone or blackberry to the 'Cash for' family, and get cash to help pay for your next blackberry or smartphone.

Katy Marie is a Freelance Writer from Reno, NV. She loves to surf the web, looking for great new websites and great deals. Get Cash for your smartphone or blackberry. Cashforsmartphones.com
Cashforberrys.com
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Nokia 5800 - First Real Contender to the Apple IPhone

The Apple Iphone was a game changer in the hand held wireless phone market. It has inspired other established handset makers to rush to keep up and try to surpass the elegant look and feel of the ever popular Apple Iphone.

Finnish wireless handheld maker Nokia did not take long to respond to Apple's innovative corporate culture, with its introduction of the Nokia 5800 XpressMusic touchscreen handheld wireless phone.


The Nokia 5800 is indeed an impressive device. It sports a generous 3.2 inch widescreen display that responds to touch beautifully. Of course every phone in today's market needs a camera on board, but the Nokia 5800 does Apple one better with video recording capability-something that is sorely missed on the Apple Iphone.

Some would say that the Nokia 5800 is just "not as fun" as the Apple Iphone. Time will tell if that opinion stays in vogue.

Nokia has done a superb job in determining what consumers want from a smart phone. First of all, the phone is reliant on a high-speed 3G WiFi network, which makes browsing the Internet quick and easy.

The phone display also supports Flash, which seems like to a no-brainer for the wireless smart phone market these days. Flash is the software platform that the most online video services and web sites use to stream video.

True to its name, the Nokia 5800 XpressMusic phone is a serious contender for the iPod itself. It is capable of 8 GB of memory, or about 4000 songs. It can be expanded to 16 GB with a removable memory card.

The phone also features a standard 3.5 mm headphone jack. This feature is another no-brainer that should be included on any of today's music player wireless phones.

For inputting data, the Nokia 5800 features not only the standard QWERTY keyboard but also a stylus for scribbling messages on its touchscreen.

Good news: Often-used menus are easily accessible with a single click. This is a major shift for Nokia, since many of their standard phones bury simple things like an alarm clock and the Internet connectivity deep within nested menus.

So now the race is on for domination of the touch-screen wireless handheld market. The contenders in this market now seem to be threefold: the tried and true Apple Iphone, the new Android Gphone from Google, and now the much awaited Nokia 5800 XpressMusic phone. Once Blackberry gets into the fray it should be a tremendous fight to see who comes out on top.

Who will determine who wins? The consumer, of course! Time will tell, but it should be an interesting race.

To learn more about the Nokia 5800 XPress music phone, visit the site that is dedicated to it, http://www.nokia5800phone.com
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Android Looks Set To Exterminate The Mobile Phones Market

Many people have been waiting on baited breath for news from Google to make an official announcement about a rumoured "gPhone", the internet search giant's first attempt in the mobile phones industry.

This phone has been hotly tipped by industry insiders and internet geeks as the true opposition to Apple's iPhone in the latest mobile phone war. Both companies have developed a perception of "hipness" in "techy" circles and seem likely to be direct competitors when getting the image-conscious buyer to buy the latest mobile gadget.


In early November this anticipation was dashed as Google, along with an alliance of mobile phone-related companies, declared its mobile phone project was not for a single handset. Rather, the company is planning to develop a platform, or operating system, that will allow greater functionality to all mobile phones. The formation of the Open Handset Alliance (OHA), which includes such industry heavyweights as Samsung, Motorola, T-Mobile and O2's parent Telephonica, is gathering to support Google's venture, called Android.

Android is set to be the next multi-platform mobile software operating on many different handsets. It promises to bring not only an operating system but also middleware and key applications. Many of Google's most popular applications like GMail and Google Maps already have mobile versions phone users can run through Java. Android intends to make applications like this more functional on mobile phones but also to provide a fuller internet experience on the go.

While mobile phones are seeing speed increases, they still struggle with web pages when browsing the internet with HSDPA and GPRS and often users are stuck having to view cut-down WAP pages instead. With the gathered intelligence from Google and other partners, the belief is that that all mobile phones will have the capability for full web browsing.

Aside from the internet focus, developers will be provided an easier platform to develop their applications for Android. Aside from Google's own applications, it will be much simpler for independent software developers to make programs that not only work on multiple phones but also collaborate with other applications.

When asked at its announcement whether Android will turn into an actual gPhone in the future, Google said this is not a gPhone per se, but that Android provides the ideal breeding ground for their own mobile phones.

But while consumers are speculating over one particular phone they fail to see the possibility that Android will effectively create thousands of "gPhones". So until the announcement of a specific Google-branded handset, everyone will just have to wait and drool over the fake pictures posted on websites for the next year or two.
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Google Set to Challenge Apple's iPhone

Google is set to develop its own mobile telephone and wireless Internet device to rival that of Apple's iPhone. The technology community`s nickname for the Google project is called gPhone. However it is not creating the telephone for sale, but they are hoping to persuade wireless communication systems and cellular telephone makers to use their own software in this device.


The plan of action is to have Google offset the advertising costs of manufacturers to make the devices more appealing to companies to climb on board.

According to Byron Acohido of the USA Today, "Google`s widely anticipated -- and top secret -- GPhone mobile phone project could trump Apple`s glitzy iPhone -- by going low cost and low tech."

Google recently acquired Finnish company Jaiku who held a number of Short Message Service Patents (SMS), which is the technology that enables the exchanging of short messages between cell phones.

Google currently holds a 29% share of the US Market over 16% to Yahoo according to internet marketing research firm eMarketer, and would like nothing more than to control the mobile device market such as cell phones, blackberry's and more, including their own GPhone.

On this news Google's stock rose to a whopping $600 per share recently, speculating that Google's profits may climb to as high as 50% over last year's numbers.

Acohido reports that, "Richard Doherty, research director at The Envisioneering Group, claims Google is driving toward getting device makers to produce basic handsets equipped with a "Gbutton" that takes users right to a Google texting screen." According to Doherty, "Their goal is to get GPhone texters in the habit of querying its vast databases for directions, phone numbers, movie times or restaurant tips and woo advertisers to sponsor GPhone-delivered answers."

Apparently the hush-hush top secret project by Google (said tongue in cheek of course), is already in a phase where a model is being designed with rumors abound that includes a Google browser and access to Gmail and YouTube (both of which are Google operated).

The first question that all consumers will ask is of course, the cost. As we all remember the iPhone was introduced at a whopping price of around $600, only to have weeks later, Apple irritate its customers by dropping the price $200 after the initial buzz of the device wore off.

Google insiders claim that the GPhone will be offered at a fraction of the cost of the iPhone, Blackberry and Palm Trio. The reason why they can offer it low is Google's ability to offer advertising to companies, but one drawback according to Acohido, "cell phone carriers want a cut of the advertising revenue". A cut that many say Google isn't ready to let go, just yet.

Although nothing has been released as far as an agreement between Google and a cellular provider, manufacturers are said to have devices ready to go and according to Acohido, "could be ready to be on the shelves in a matter of weeks."

The Gphone will be aimed to the younger consumer, so if you are an early 20-something or you have teenagers, chances are this may be the next hot item on it's way just it time, of course, for Christmas.
from http://ezinearticles.com/

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